Credentials & History

Elected or Appointed Positions/Awards

  • Staging & Design Network Leader of the Year 2011
  • Stevie Award for Women in Business Finalist October 2010
  • Advisory Board Member-Valley Springs Area Business Association 2010-2011 term
  • Elected- 2010-2011 term. La Contenta Home Owners Association
  • Stevie Award for Women in Business Finalist October 2009
  • Women’s Council of Realtors Business Woman of the Year 2007
  • President/CEO Real Estate Staging Association Feb 2007 to Current
  • Marketing, Sponsorship Chairperson, Ways and Means Chairperson  Woman’s Council of Realtors® 2006, 2007, 2008 Central Valley
  • President Stockton Regional Chapter International Association of Home Staging Professionals 2006
  • Marketing and Sponsorship Chairperson  Woman’s Council of Realtors® 2003 – 2005 Contra Costa Chapter

RESA-Real Estate Staging Association 02/07 to Current
President/CEO/Founder

  • Developed the trade organization for professional stagers in North America
  • Created bylaws
  • Developed International structure with 12 Regions, State Presidents and local chapters
  • Mentor professional stagers regarding marketing and their business
  • Negotiated exclusive discounts for RESA members
  • Negotiated business insurance and affinity health plan for members
  • Developed marketing strategies for organization
  • 600 members in the first 45 days
  • Set policies and procedures

Staging Career Center    10/06 to Current
Owner

  • Providing marketing support services to professional stagers
  • Business coaching to professional stagers focusing on the power of networking
  • Develop custom marketing tools such as business cards, brochures, power point presentations, press releases, PR bios etc

Shell Brodnax Consulting  05/07 to Current
President

  • Providing marketing support services to small business owners
  • Business coaching to small business owners focusing on the power of networking
  • Develop custom marketing tools such as business cards, brochures, power point presentations, press releases, PR bios etc

StagedHomes.com 02/03 to 10/06 Concord, CA
Director of Corporate Marketing 

  • Directly responsible for the day to day operations at the corporate headquarters and supervised staff of 20 people
  • Oversaw 4 departments, Marketing, Shipping, Training, Coaching
  • Sold and Marketed Real Estate Staging Seminars
  • Increased average class size from 19 to 60 in less then 1 yr
  • Sold over 1 million dollars in Seminars in 12 from 2004-2005
  • Increased sales 266% from 2004 to 2005
  • Implemented policies and procedures
  • Developed a marketing/sales department. Facilitated the changed of outsourced marketing to in house to the corporate headquarters increasing sale, class attendance, and productivity
  • Did business coaching for Accredited Staging Professionals which included, day to day functions of their business, how to get started, marketing ideas, setting their professional policies etc
  • Negotiated corporate sponsorships and contracts
  • Organized 4 conventions with over 200 attendees each year
  • Coordinated a minimum of 2-4 ASP Programs per month

Fireside Thrift Co. 04/01 to 10/02 Pleasanton, CA
Collections Manager 

  • Managed a 22 employee collections department collecting on Sub Prime auto loans
  • Taught Skip Tracing classes to the collections staff at the Cooperate and Branch offices and negotiated all outside Skip Tracing vendor contracts
  • Started a new delinquency category and improved collections from 78% collected to 88.5% collected on a 46 million dollar portfolio
  • Handled all employee issues: hiring, termination, coaching, counseling, training
  • Developed standard procedures for this new department
  • Assisted in the development of a training program to support eh cooperate and branch office collectors
  • Developed the yearly budget for the department
  • Nominated for Manager of the Year 2001

DePuy Orthotech 05/98 to 10/00
Insurance Contract Coordinator, Appeals Manager, Collection Coordinator

  • Developed standard procedures
  • Implemented training course for new hires
  • Marketed DePuy’s program and products
  • Negotiated the terms of Insurance Contracts
  • Negotiated settlements on accounts
  • Appealed denied claims with a 98% success rate increasing the revenue collected
  • Implemented solutions for client issues and customer complaints
  • Promoted 2 times

Brodnax Investigations 12/98 to 11/00
Owner and Private Investigator

  • Conducted skiptacing investigations for rental car industry
  • Conducted skiptracing and financial investigations for Sears and Roebuck
  • Domestic invenstigations

United Collection Corporation/UCC Information Services Inc 07/95 to 11/97
Asset Investigator, Skiptrace Manager, Legal Collections Coordinator, Private Investigator

  • Managed a 4 employee Skiptrace Department collecting on rental car damages
  • Developed and Marketed UCC Information Services Corporation
  • Negotiated client rates for services
  • Handled client issues, complaints
  • Held training classes on Skiptracing and asset investigations
  • Coordinated legal process, seized property, bank accounts negotiated settlements
  • Conducted over 120 investigations per month
  • Exceeded monthly, quarterly, and yearly goals
  • Collector of the month over 12 times
  • Promoted 3 times

Diversified Collection Services (DCS) 7/90 to 4/94
Collector and Skiptracer

  • Skiptraced on deliquent student loans
  • Collected on defaulted Guarenteed Student Loans
  • Handled client issues, complaints
  • Exceeded monthly, quarterly, and yearly goals

Designations, Licenses

  • ASP- Accredited Staging Professional 2003-2006
  • ASPM- Accredited Staging Professional Master- 2004-2006
  • Licensed Private Investigator Lic #PI 19027 1996-2007

Volunteer Work

  •  President and Co-Founder of a non-profit dog rescue, Seniors Saving Seniors we rescue senior dogs and place them with senior people 1997 to current
  • Marketing Chairperson Kingdon Drags  Promoted safe alternatives to street drag racing 2007-           Click to listen to the Radio Public Service Announcement in MP3
               Click to listen to the Radio Public Service Announcement in WAV           (Speakers must be on to hear it)
  • Fundraising Committee Chair German Shepherd Rescue of Northern California- Raised over $100,000.00 for GSD Rescue  1998 to 2001
  • Central Valley Area Coordinator German Shepherd Rescue of Northern California- Coordinated the rescue of over 150 German Shepherd Dogs in the Central Valley and rehabiltated them and found loving forever homes 1998- 2001