Elected or Appointed Positions/Awards
- Staging & Design Network Leader of the Year 2011
- Stevie Award for Women in Business Finalist October 2010
- Advisory Board Member-Valley Springs Area Business Association 2010-2011 term
- Elected- 2010-2011 term. La Contenta Home Owners Association
- Stevie Award for Women in Business Finalist October 2009
- Women’s Council of Realtors Business Woman of the Year 2007
- President/CEO Real Estate Staging Association Feb 2007 to Current
- Marketing, Sponsorship Chairperson, Ways and Means Chairperson Woman’s Council of Realtors® 2006, 2007, 2008 Central Valley
- President Stockton Regional Chapter International Association of Home Staging Professionals 2006
- Marketing and Sponsorship Chairperson Woman’s Council of Realtors® 2003 – 2005 Contra Costa Chapter
RESA-Real Estate Staging Association 02/07 to Current
President/CEO/Founder
- Developed the trade organization for professional stagers in North America
- Created bylaws
- Developed International structure with 12 Regions, State Presidents and local chapters
- Mentor professional stagers regarding marketing and their business
- Negotiated exclusive discounts for RESA members
- Negotiated business insurance and affinity health plan for members
- Developed marketing strategies for organization
- 600 members in the first 45 days
- Set policies and procedures
Staging Career Center 10/06 to Current
Owner
- Providing marketing support services to professional stagers
- Business coaching to professional stagers focusing on the power of networking
- Develop custom marketing tools such as business cards, brochures, power point presentations, press releases, PR bios etc
Shell Brodnax Consulting 05/07 to Current
President
- Providing marketing support services to small business owners
- Business coaching to small business owners focusing on the power of networking
- Develop custom marketing tools such as business cards, brochures, power point presentations, press releases, PR bios etc
StagedHomes.com 02/03 to 10/06 Concord, CA
Director of Corporate Marketing
- Directly responsible for the day to day operations at the corporate headquarters and supervised staff of 20 people
- Oversaw 4 departments, Marketing, Shipping, Training, Coaching
- Sold and Marketed Real Estate Staging Seminars
- Increased average class size from 19 to 60 in less then 1 yr
- Sold over 1 million dollars in Seminars in 12 from 2004-2005
- Increased sales 266% from 2004 to 2005
- Implemented policies and procedures
- Developed a marketing/sales department. Facilitated the changed of outsourced marketing to in house to the corporate headquarters increasing sale, class attendance, and productivity
- Did business coaching for Accredited Staging Professionals which included, day to day functions of their business, how to get started, marketing ideas, setting their professional policies etc
- Negotiated corporate sponsorships and contracts
- Organized 4 conventions with over 200 attendees each year
- Coordinated a minimum of 2-4 ASP Programs per month
Designations, Licenses
- ASP- Accredited Staging Professional 2003-2006
- ASPM- Accredited Staging Professional Master- 2004-2006
- Licensed Private Investigator Lic #PI 19027 1996-2007