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For over a decade, Shell has worked to advance professionalism and excellence in real estate staging. She is the founder and Chief Executive Officer of the Real Estate Staging Association®, (RESA®). RESA is a 501 (c) (6) tax-exempt non-profit trade association for professional real estate stagers. This network of professional real estate stagers includes over 2,000 members, 50 chapters, and 300 leaders. Shell was voted as one of the Top 100 Most Influential People in Real Estate Staging.

Through her work at RESA Shell has created, an internationally recognized accreditation system for CORE business training providers. She has established a national MCE program “Staging to Sell—What Every Agent Should Know”, for real estate agents in America. In 2008 she implemented international staging industry events and awards. The RESACON annual convention began in 2010, and RESA-EDGE events launched in 2017.

Shell co-authored the best-selling book, Home Staging: The Power That Sells Real Estate. This guide to getting the best price for your property, covers the entire selling process with expert advice from professional home stagers. She also wrote a great go-to business book called, Becoming Cowgirl. Becoming Cowgirl is a realistic, easy to understand and implementing strategy to improve your life or business. Shell also co-authored the new book, Marketing for the Staging & Design Industry.

Shell is the go-to resource for major media outlets including The Wall Street Journal, The New York Times, and CBS News. She is the host of Stager Talk and a regular contributor to Staging Standard Magazine. She has also completed coaching training at Robbins-Madanes Training under teachers Tony Robbins, Cloe Madanes, Mark Peysha, and Magali Peysha.

As a global visionary, author, and business strategist, Shell is one of the real estate industries most influential people.