With her vast real world experience, Shell understands what it takes to grow a successful business. Her proven techniques have been used to take mom and pop shops and turn them into multi-million dollar companies. In addition to having served in numerous managerial roles, such as Director of Marketing/National Accounts, she’s versed in what it takes to create and implement marketing strategies that work. Her “work smarter, not harder” approach has been used to help educate others on how to effectively and efficiently grow their business.
Her background in creating and managing departments for large corporations, led to her involvement in the staging industry. Having assisted many home stagers in the field of developing and growing their business she understands the importance a trade organization has for the home staging industry. As a result, she founded the Real Estate Staging Association. With over 1,000 members, stagers across the country now have resources immediately available to them. She developed the Staging Career Center as a means to further assist the industry and help home stagers grow vibrant, profitable businesses.
Shell Brodnax, President/CEO of the Real Estate Staging Association® (RESA®) The trade association for professional home stagers was named as Finalist in the Best Executive – Non-Profit or Government – Up to 100 Employees category in the 6th and 7th annual Stevie Awards for Women in Business. More than 1,200 entries were submitted this year for consideration in 54 categories.
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