success

"A successful man is one who can lay a firm foundation with the bricks others have thrown at him." David Brinkley

law of attraction

"The law of attraction is so simple negative people use it every single day. But yet the smartest people in business refuse to use it." Shell Brodnax

intention

"If you think you can or you think you can't, either way you are right." Henry Ford

Credentials and History

Elected or Appointed Positions/Awards

  • Stevie Award for Women in Business Finalist October 2010
  • Advisory Board Member-Valley Springs Area Business Association 2010-2011 term
  • Elected- 2010-2011 term. La Contenta Home Owners Association
  • Stevie Award for Women in Business Finalist October 2009
  • Women’s Council of Realtors Business Woman of the Year 2007
  • President/CEO Real Estate Staging Association Feb 2007 to Current
  • Marketing, Sponsorship Chairperson, Ways and Means Chairperson  Woman’s Council of Realtors® 2006, 2007, 2008 Central Valley
  • President Stockton Regional Chapter International Association of Home Staging Professionals 2006
  • Marketing and Sponsorship Chairperson  Woman’s Council of Realtors® 2003 – 2005 Contra Costa Chapter 

RESA-Real Estate Staging Association 02/07 to Current  
President/CEO/Founder

  • Developed the trade organization for professional stagers in North America
  • Created bylaws
  • Developed International structure with 12 Regions, State Presidents and local chapters
  • Mentor professional stagers regarding marketing and their business
  • Negotiated exclusive discounts for RESA members
  • Negotiated business insurance and affinity health plan for members
  • Developed marketing strategies for organization
  • 600 members in the first 45 days  
  • Set policies and procedures

Staging Career Center    10/06 to Current  
Owner

  • Providing marketing support services to professional stagers
  • Business coaching to professional stagers focusing on the power of networking
  • Develop custom marketing tools such as business cards, brochures, power point presentations, press releases, PR bios etc

Shell Brodnax Consulting  05/07 to Current  
President

  • Providing marketing support services to small business owners
  • Business coaching to small business owners focusing on the power of networking
  • Develop custom marketing tools such as business cards, brochures, power point presentations, press releases, PR bios etc

StagedHomes.com 02/03 to 10/06 Concord, CA
Director of Corporate Marketing  

  • Directly responsible for the day to day operations at the corporate headquarters and supervised staff of 20 people
  • Oversaw 4 departments, Marketing, Shipping, Training, Coaching
  • Sold and Marketed Real Estate Staging Seminars
  • Increased average class size from 19 to 60 in less then 1 yr
  • Sold over 1 million dollars in Seminars in 12 from 2004-2005
  • Increased sales 266% from 2004 to 2005
  • Implemented policies and procedures
  • Developed a marketing/sales department. Facilitated the changed of outsourced marketing to in house to the corporate headquarters increasing sale, class attendance, and productivity
  • Did business coaching for Accredited Staging Professionals which included, day to day functions of their business, how to get started, marketing ideas, setting their professional policies etc
  • Negotiated corporate sponsorships and contracts
  • Organized 4 conventions with over 200 attendees each year
  • Coordinated a minimum of 2-4 ASP Programs per month

Fireside Thrift Co. 04/01 to 10/02 Pleasanton, CA
Collections Manager  

  • Managed a 22 employee collections department collecting on Sub Prime auto loans
  • Taught Skip Tracing classes to the collections staff at the Cooperate and Branch offices and negotiated all outside Skip Tracing vendor contracts
  • Started a new delinquency category and improved collections from 78% collected to 88.5% collected on a 46 million dollar portfolio
  • Handled all employee issues: hiring, termination, coaching, counseling, training
  • Developed standard procedures for this new department
  • Assisted in the development of a training program to support eh cooperate and branch office collectors
  • Developed the yearly budget for the department
  • Nominated for Manager of the Year 2001

DePuy Orthotech 05/98 to 10/00 
Insurance Contract Coordinator, Appeals Manager, Collection Coordinator

  • Developed standard procedures
  • Implemented training course for new hires
  • Marketed DePuy’s program and products
  • Negotiated the terms of Insurance Contracts
  • Negotiated settlements on accounts
  • Appealed denied claims with a 98% success rate increasing the revenue collected
  • Implemented solutions for client issues and customer complaints
  • Promoted 2 times

Brodnax Investigations 12/98 to 11/00
Owner and Private Investigator

  • Conducted skiptacing investigations for rental car industry
  • Conducted skiptracing and financial investigations for Sears and Roebuck
  • Domestic invenstigations

United Collection Corporation/UCC Information Services Inc 07/95 to 11/97
Asset Investigator, Skiptrace Manager, Legal Collections Coordinator, Private Investigator

  • Managed a 4 employee Skiptrace Department collecting on rental car damages
  • Developed and Marketed UCC Information Services Corporation
  • Negotiated client rates for services
  • Handled client issues, complaints
  • Held training classes on Skiptracing and asset investigations
  • Coordinated legal process, seized property, bank accounts negotiated settlements
  • Conducted over 120 investigations per month
  • Exceeded monthly, quarterly, and yearly goals
  • Collector of the month over 12 times
  • Promoted 3 times 

Diversified Collection Services (DCS) 7/90 to 4/94
Collector and Skiptracer

  • Skiptraced on deliquent student loans
  • Collected on defaulted Guarenteed Student Loans
  • Handled client issues, complaints
  • Exceeded monthly, quarterly, and yearly goals

Designations, Licenses

  • ASP- Accredited Staging Professional 2003-2006
  • ASPM- Accredited Staging Professional Master- 2004-2006
  • Licensed Private Investigator Lic #PI 19027 1996-2007  

Volunteer Work

  •  President and Co-Founder of a non-profit dog rescue, Seniors Saving Seniors we rescue senior dogs and place them with senior people 1997 to current
  • Marketing Chairperson Kingdon Drags  Promoted safe alternatives to street drag racing 2007-           Click to listen to the Radio Public Service Announcement in MP3 
               Click to listen to the Radio Public Service Announcement in WAV           (Speakers must be on to hear it)
  • Fundraising Committee Chair German Shepherd Rescue of Northern California- Raised over $100,000.00 for GSD Rescue  1998 to 2001
  • Central Valley Area Coordinator German Shepherd Rescue of Northern California- Coordinated the rescue of over 150 German Shepherd Dogs in the Central Valley and rehabiltated them and found loving forever homes 1998- 2001

Goals

"If you want to reach a goal, you must "see the reaching" in your own mind before you actually arrive at your goal." Zig Ziglar

brick walls

"Brick walls are there for a reason. They are not there to keep us out. The brick walls are there to give us a chance to show how badly we want something. The brick walls are there to stop people who don't want it badly enough." Randy Pausch

determination

"Brick walls will never stop me. I will go over the top, go around them, dig under them or blow them up to reach my goal." Shell Brodnax